Standard and reverse cut vinyl.

Some have asked what the difference is between standard and reverse cut vinyl. It's pretty easy. Imagine yourself outside a storefront window. When the manager isn't looking you touch the lettering on the window and can feel it on top of the glass. That's standard cut vinyl, applied onto the 1st surface of the window (the one you left your fingerprint on). Now imagine the exact same scenario except when you went to touch the lettering on the window, you couldn't feel anything because they were stuck to the inside of the window (that's the 2nd surface of the window - your fingerprint is still on the 1st) In order for the lettering to not read backwards it needs to be cut in 'reverse' or a mirror image, since the adhesive needs to be on the front surface of the letters for the application. I hope this helps!